When we recall a successful business, there are a multitude of aspects that come to mind. These aspects can be used to measure the prestige, the merits and visibility of a company in the business sector. In any organization, it is fundamental to pay attention to the quality of the products on offer, since the provision of high-end products is the best guarantee when capturing both existing and potential clients’ interest. This is also the case with language service provision agencies. This is the reason for having complex mechanisms in the work environment intended to check and verify product quality and to keep a record so as to detect any kind of issues in the future. Likewise, it is obvious that when we search for information about business management, we usually find results that point in that direction. Summing up, our product is a key piece in the jigsaw of business success and as such, it deserves our best efforts.
It is undisputable that for the very existence of a business, it is not enough to have a product to launch (e.g., translation services), we also need clients that are interested in this product. Therefore, when a company is incorporated or there is brainstorming about the path to take, those in charge tend to reflect carefully about questions with the client as a focal point: Who is interested in this product? What products can I create for this type of client? Can I generate new needs in my clients? Thus, it is crucial to know how to reach those clients, how to pique their interest and maintain a rewarding relationship, both generally and individually.
In a recent context, we can affirm that social networks have become a fundamental resource to boost our image on the market, capture the attention of potential clients and create an Internet company culture which helps to maintain and promote our brand’s image. However, not all social networks are born equal, and their effectiveness depends on the branch of business and the type of clients. In today’s article we’d like to delve deeper into this aspect.
For starters, we must ask ourselves about the aim of our promotion across all social platforms. Some companies want to improve awareness of their brand and its reputation and that is why they need to stand out in the national/international markets. Other companies wish to advertise their recently launched products, so they have a different aim: it is not about raising awareness, but about closing the deal. Marketing is the cornerstone of a company’s presence on social networks, so it requires an accurate definition of objectives in order to tackle them successfully.
Likewise, as we mentioned earlier, it is critical to identify our target markets, our potential clients: Who are they? Do they have a specific profile? Which market do they belong to? Do they speak our language? What are their demands? In the translation industry, we need to know the language needs of our clients to be able to offer a customized and attractive solution. For this, we must decide whether our area of activity is going to remain open (all types of translations) or be specialized (to a specific sector) and which profiles are linked to each case. For example, if we are to promote translation services to advertising agencies, it is likely that they have a presence across the most popular social networks, so it may be of interest to create a global presence. However, private companies with research purposes seek highly qualified professionals, and they probably do their searches in special portals that we need to master.
Finally, once we have decided our intentions on social networks and whom our content will target, we need to think about the kind of media we will use to shape our proposals. We can post articles about specialized translation to raise awareness among our professional colleagues. We can create videos explaining the services we offer or the culture of excellence in our agency. We can even post interviews with existing clients who discuss their experience so as to motivate other interested clients. Since every platform operates in a different manner, not all of them will be equally useful or attractive to disseminate the content we create. Below is an informative summary with the basic features of the most popular social networks:
- LinkedIn: it is a platform to create professional networks. Although its primary use is as a portal to create personal profiles with a summary of our professional experience, we can also create websites for different organizations to publicize the services they offer. The average age for its users is comprised between 30 and 64 years old and contains specialized content. Translation agencies usually have a presence on this network as it allows them to easily connect with other agencies and professionals across all sectors.
- Twitter: it is, hands down, one of the most popular and efficient platforms for social network-based marketing and the creation of text content. Although 36 % of users is between 18 and 29 years old, it is a platform where users of all ages are involved. Despite not being the most efficient resource to promote translation services, it is a very useful tool to boost our Internet presence and work on the brand’s image in a more accessible manner than with platforms such as LinkedIn. We can include informative content, adverts or funny posts to grab the attention of clients and raise brand awareness.
- Instagram, Facebook, Snapchat, TikTok: Despite their indisputable pole position, the purpose of these platforms is somehow at odds with the objectives of translation agencies, since they are based on the creation of audiovisual content and on connecting people who can share aspects of their private lives. These are excellent spaces for other types of customized advertising, but they are not good for capturing the attention of specialized services.
In summary, social networks are a very efficient tool to capture the public’s attention. However, it is advisable to research our advertising needs in order to choose the business strategy that creates the best results.
https://socialmeediaaa.blogspot.com/2020/01/redes-sociales-wallpapers.html
