TRANSLATION IN THE AUTOMOTIVE SECTOR

Language services have become an essential tool in international trade for obvious reasons. Placing a product on a foreign market is a complex task that requires significant planning by companies: it not only involves designing and implementing a high-quality product that attracts public interest, but also discovering how to present it in an attractive, clear … Read more

LIES AND SECOND LANGUAGES

Language studies, and more specifically how they relate to anthropology, largely focus on the way in which language use affects one’s personality and their behavior, both as an individual and collectively, in a group. Research in this field tries to answer some of the biggest questions, like whether it is true that our understanding of … Read more

CHOOSING TARGET CLIENTS

It is common for large companies specializing in language services to manage projects from different areas, in various language pairs and for all types of clients. This is partly due to the fact that agencies act as intermediaries between the client and the professional team best suited to meeting their needs. To do this, they … Read more

IS IT COMPULSORY TO TRANSLATE INSTRUCTION MANUALS?

In most internationalization processes by companies that market products within the technology field, a series of questions often arise that are related to the wording of the information provided to consumers about these products. Each product that is launched on the market must be accompanied by a technical description specifying what the product is, its … Read more