EMOJIS: THE GLOBAL LANGUAGE (BUT DO THEY NEED TRANSLATION?)

Emojis: More than just fun! Dive deep into their role in communication and find out the cultural challenges they may pose

Emojis, the small icons used to express emotions, ideas, and objects, have become a global language in the digital age. To the point that linguistics professor Vyvyan Evans described them as “the world’s first truly universal form of communication”.

Emojis are much more than a fun way to add personality to messages. We use them to express our thoughts and feelings more accurately. These tiny icons help us bridge the gap between text and emotions.

But there’s another reason behind their popularity. Did you know your brain takes just 12 milliseconds to identify an image? This makes emojis a natural fit for communication in our fast-paced world.

Plus, we all appreciate a shortcut sometimes! Emojis are a handy way to express ourselves with less typing. They can capture complex emotions or even whole ideas with a single icon.

Now, these tiny symbols also offer a glimpse into how communication styles differ across culture. In honor of World Emoji Day, let’s explore how emoji use reveals cultural nuances.

What are emojis?

The word “emoji” comes from Japanese e (絵, “picture”) + moji (文字, “character”). Emojis are small images or icons used to express ideas, emotions, and objects in digital communication. They range from simple smiley faces to more complex depictions of animals, food, activities, and more.

These symbols play a key role in digital messaging across the world. They convey emotional signals that would be missing in a typed conversation. Emojis help to add tone and context to text, making messages more engaging and personal.

The rise of emojis – A timeline

It all began in 1999 with Japanese designer Shigetaka Kurita. Inspired by manga, Chinese characters, and weather symbols, he created a set of small pictograms to enhance communication on an early internet system. Kurita unknowingly opened the door to a new era of digital interaction.

Drawing on his designs, Japanese mobile phone company NTT DoCoMo launched the first widely-used set of 176 emoticons for cell phones.

Interestingly, around the same time, Nokia phones offered similar features with “smileys and symbols” in their text messaging app.

But the true global explosion of emojis use came in 2008 when Apple included them in the first iPhone. Their move led other mobile brands to integrate emojis into their operating systems throughout the 2010s.

There was no doubt: emojis were here to stay. In 2013, the Oxford Dictionary even gave them a thumbs up by adding “emoji” as a word.

Today, these icons are everywhere in our online interactions, from social media, to texting and even emails.

6 eye-opening emoji statistics

Did you know a tiny smiley face can influence your buying decisions? Here are some surprising facts about how we use emojis:

  1. Every day, over 10 billion emojis are sent.
  2. Studies show that 44% of customers are more receptive to buying something advertised with emojis.
  3. The “face with tears of joy” (😂) is the most used emoji, followed by the “red heart” (❤️) and the “rolling on the floor laughing” (🤣).
  4. A whopping 92% of online consumers use emojis!
  5. The “cowboy hat face” (🤠) is the most misunderstood emoji, with 50% of users misinterpreting its meaning.
  6. 50% of emoji users unintentionally use them with a different meaning than intended…

And that’s within a single language! Makes us wonder: What happens when there are other languages and cultures in the equation?

Cultural differentiation in emoji use

In 2017, psychologist Keith Broni became the world’s first emoji translator. This might raise the question: Why translate emojis? Because culture heavily influences how we use them.

Just like every culture has unique gestures and symbols with specific meanings, emojis are no different. While used globally, our interpretations and use of these symbols vary. A simple smiley face might convey a different message depending on the culture.

Though many emojis share common ground, others have strong cultural ties that can lead to misunderstandings. Emoji translators like Broni bridge this gap by understanding these subtle variations.

What your emojis mean around the world

Here are some examples of how cultural differences can turn your emoji use into a faux pas:

😇 The halo emoji signifies innocence in Western cultures, but not in China! There, it can be seen as a sign of death.

👏 A round of applause in Western cultures becomes something different in China – a symbol for sex!

🙏 The folded hands emoji has religious connotations in Christianity, but in Islam, prayer is symbolized by open palms (🤲). On the other hand, in Japan, it can mean “please” or “thank you.”

👌 The “OK” sign gesture can be an insult in Brazil while signifying “number 9” in American Sign Language.

👍 The “thumbs up” emoji can be seen as rude in some cultures like Iran, while also having numerical meanings depending on the location (e.g., number 5 in Japan).

📈 The “increasing chart” emoji might seem positive with its upward line, but green can be interpreted negatively in Korea. That’s why its color is sometimes changed to red, a color associated with good fortune in Korean culture.

👋 This friendly wave can signal the end of a friendship in China.

Celebrating World Emoji Day

Every July 17th, it’s World Emoji Day. On this occasion, emoji enthusiasts vote for their favorites, including the most popular emoji, the most anticipated one, and the emoji that best captures the spirit of the current moment.

Let’s see who won the 2023’s World Emoji Awards!

  • Most anticipated emoji:

  • Most popular new emoji:

  • Most 2023 emoji:

Language tools for emojis

With the evolution of emojis, special tools have been created to help us understand them.

  • Emoji translators

Simply type out the phrase you want to turn into emojis, hit the “Translate” button, and voila! If there are words without emoji equivalents, you’ll see a combination of text and emojis, which you can easily copy and share.

  • Emoji random generator

This tool generates new emojis or finds symbols that resemble letters from your text.

  • Emoji dictionary

Ever received an emoji and wondered what it meant? You can now look it up in an app to find out what it means and the context where it’s used.

Is the use of emojis a backward step?

Some worry emojis are dragging us back to a time of poor communication. They see them as a crutch, replacing clear expression with little pictures. But is this a fair assessment?

Their ability to add emotional depth to messages is undeniable. Emojis can add humor, clarify emotions, and make our brief online messages feel more nuanced. Just like facial expressions in real life, emojis help us convey what words alone might miss.

They allow us to connect with people, adding personality and emotional cues to our messages. Whether you love them or hate them, emojis are here to stay.

 

Credit images: Emojipedia and ZEDGE

Shear it!