GLOCALIZATION: THINKING GLOBALLY, ACTING LOCALLY
Do you speak to your customer or to the masses? If you do business worldwide, glocalize your brand to meet local needs and wants. Would you like to expand your business beyond borders? Today’s global
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Do you speak to your customer or to the masses? If you do business worldwide, glocalize your brand to meet local needs and wants. Would you like to expand your business beyond borders? Today’s global
Without a doubt, the hallmark of professional translation is attention to detail. This concept applies to each and every one of the elements that make up a text requiring translation. As we know, one of
There are many factors that make the industry of language service providers a fascinating area. Although we could highlight its undeniable contribution to mutual understanding and connection between different cultures, to the prosperity of trading
Banks are institutions that are key for understanding how the economy operates in today’s society. They are structures that allow financial resources to be transferred between different agents. In a context in which some agents
Nowadays, a key aspect that serves to regulate business relationships consists of the business agreements and service contracts that are established between a company and all their collaborators, including other companies, private parties and public
The marketing of medical devices in Europe was regulated from 1994 to 2017 by the so-called Medical Device Directive or “MDD”. This legislative resource was of great importance for business relations in the health sector
In the language services sector, one of the most valuable skills to look for in a translator is their ability to render translations sticking to terminological accuracy. As we explained in previous articles, this is
Translation is a highly stereotyped profession, which ironically is one that people unfamiliar with the sector do not consider a professional activity as such. This has given rise to a series of baseless preconceptions regarding
As we always point out when discussing aspects that characterize a good translator, it is impossible to ignore the role of formal education, the development of professional skills through experience, continuous learning, adaptability to change
Ever since the beginnings of interlinguistic reproduction work as a communication tool between different communities around the world, a lot has been written about the most appropriate approach to translating and correctly transmitting the meaning
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