E-LEARNING AND LOCALIZATION

We are all aware of the almost compulsory relevance that virtual activities gained in the wake of the 2020 coronavirus pandemic, but the truth is that the remote form is an option that has been growing for the past few years, being used by a large number of institutions, serving a multitude of purposes and … Read more

TRANSLATION IN THE AUTOMOTIVE SECTOR

Language services have become an essential tool in international trade for obvious reasons. Placing a product on a foreign market is a complex task that requires significant planning by companies: it not only involves designing and implementing a high-quality product that attracts public interest, but also discovering how to present it in an attractive, clear … Read more

LIES AND SECOND LANGUAGES

Language studies, and more specifically how they relate to anthropology, largely focus on the way in which language use affects one’s personality and their behavior, both as an individual and collectively, in a group. Research in this field tries to answer some of the biggest questions, like whether it is true that our understanding of … Read more

CHOOSING TARGET CLIENTS

It is common for large companies specializing in language services to manage projects from different areas, in various language pairs and for all types of clients. This is partly due to the fact that agencies act as intermediaries between the client and the professional team best suited to meeting their needs. To do this, they … Read more

IS IT COMPULSORY TO TRANSLATE INSTRUCTION MANUALS?

In most internationalization processes by companies that market products within the technology field, a series of questions often arise that are related to the wording of the information provided to consumers about these products. Each product that is launched on the market must be accompanied by a technical description specifying what the product is, its … Read more

TYPES OF PATENT AND ITS COMMON LANGUAGE

Patent translation is a highly prolific specialty in the language services sector. The current technological context allows for the creation and development of new technologies that enable societies to evolve towards a more efficient, engaged and collective future. In this regard, the concept of intellectual property is especially relevant because it grants the original inventors … Read more

PIVOT GAME

Over the last few weeks, series lovers and streaming platforms have undergone a high-profile revolution due to a South Korean drama (action and thriller) called Squid Game. This production has had an unprecedented impact of immeasurable proportions on several areas of society: the South Korean audiovisual industry has gained greater visibility and much more recognition, … Read more

THE VETERINARY TRANSLATION MARKET

Scientific translation is one of the most prolific and well-known specialties within the language services industry. This area encompasses all fields of technical knowledge obtained through observation and reasoning, and thus leads to a multitude of disciplines that focus on each of these areas of expertise and, of course, can serve the greater public. Scientific … Read more

PROFILE OF AN IP TRANSLATOR

The figure of a translator is singular, but translator profiles are infinite. We could say that in the language provision service industry the majority of the activity is essentially aimed at localising content between different markets and between their different languages and cultures. However, the fact that we can include these activities in the field … Read more

ISO STANDARD FOR LEGAL TRANSLATION

In the language services industry, both in agencies as well as for freelancers, one of the more obvious challenges is standing out from the crowd. Currently, there is a huge choice of translators and interpreters: professionals with translation education and experience, experts in other disciplines with knowledge and experience in translation, profiles that acquire translation … Read more