If there is an undeniable trend in our current communication style, it is language economy. In other words, human beings are social by nature and, therefore, we seek to establish relationships through interpersonal interaction with other human beings and, let it be said, with other living beings. Essentially, this is one of the foundations that … Read more
We translators are often misunderstood, or at least we have the reputation for being so. Where others only see an activity that can be carried out for free by a machine translation engine, we see a specific project framed within a particular context that requires individual and well thought-out localization strategies. Where others see a … Read more
Translation is a highly stereotyped profession, which ironically is one that people unfamiliar with the sector do not consider a professional activity as such. This has given rise to a series of baseless preconceptions regarding this profession, the polarizing popularity of which is divided between those who consider it a minor task and those who … Read more
We are coming to the end of 2022 and, as usual, we are in the midst of joyous Christmas festivities. Regardless of whether or not you believe in its origin and religious nature, it marks the end of the year and brings with it great hope that is promoted by publicity and encourages consumerism. Like … Read more
As we always point out when discussing aspects that characterize a good translator, it is impossible to ignore the role of formal education, the development of professional skills through experience, continuous learning, adaptability to change and the proper management of time and stress. Along with all these factors that, as mentioned, would become the core … Read more
Translation is one of the most dynamic professions out there. On the one hand, this is because interlinguistic conversion services fall within the context of knowledge and dissemination, or in other words, translation is an activity that serves an area of knowledge, an industrial sector, a business purpose or a human need. This means that … Read more
Ever since the beginnings of interlinguistic reproduction work as a communication tool between different communities around the world, a lot has been written about the most appropriate approach to translating and correctly transmitting the meaning of source material to the target culture. In fact, the study into different translation strategies continues today, assessing the impact … Read more
As professionals in the language services sector are well aware, a translator’s task is rarely limited to the interlinguistic conversion between two languages, a concept that is entrenched in the collective mindset but that is slowly being debunked as the translating activity becomes more prominent in our society and translators “educate” third parties, such as … Read more
The importance of interlinguistic services for businesses and in the interest of our clients cannot be emphasized enough. When the goal of a company is to introduce and market a product or service in a given region, regardless of its size, a research study is commissioned to find their target audience, what captures their attention … Read more
Today’s translation activity is inextricably bound with technology and consistently feeds off the breakthroughs in the sector. Nowadays, the concept of a production chain within a language service provider that does not consider the use of computer resources and is not in a constant search for innovation that streamlines and optimizes workflow is practically unimaginable. … Read more
