HOW TO OPTIMIZE CUSTOMER RELATIONS IN TRANSLATION

Cómo optimizar las relaciones con los clientes en traducción

When taken as a comprehensive language service, translation is a professional activity that has gradually gained recognition throughout history. While in the past it has been considered a simple task of matching texts and words in different languages, today it is recognized as a valuable resource that allows us to effectively reproduce information and intent … Read more

CHARACTONYMS AND THEIR TRANSLATION

LOS CARACTÓNIMOS Y SU TRADUCCIÓN

“Words denote because they have meaning, but they connote because they are contaminated.” Álex Grijelmo, writer and journalist, uses this phrase to explain the power of words to conceptualize a reality and, in turn, multiply their meaning as they are used in different communicative contexts. This, in fact, is how our own language is nourished, … Read more

LANGUAGE SERVICES FOR MUSEUMS

Museums are institutions of utmost importance for the culture, society and economy of different countries, both nationally and locally. These spaces are created to preserve, study and exhibit the historic heritage of a given territory. The resulting museums are dedicated to art forms (painting, fashion, sculpture, film, literature, music, architecture, etc.), different jobs and activities … Read more

TRANSLATION IN THE FASHION INDUSTRY

Intercultural mediation has become essential for relationships between people. If language is how humans communicate and this communication takes place in different languages, intercultural mediation is the tool that connects these languages through translation. As a result, today the majority of products must be localized for different markets, regardless of where they originate from, in … Read more

TIPS TO IMPROVE A TRANSLATOR’S INDIVIDUAL PERFORMANCE

Translation, understood as the rendering of professional language services, is a highly specialized activity that requires the involvement of committed human teams who focus on producing high quality localized material. It is for this reason that translation agencies and freelance translators pay close attention to every aspect of production processes. On the one hand, they … Read more

APPLICATIONS OF MACHINE TRANSLATION

Nowadays, professionals in the translation industry use a variety of resources and practical approaches when providing a particular language service. Tasks that were initially done on paper entered the era of digitization, subsequently being done on computer screens, and at the same time, specialized computer software was created, thus making it possible to import texts … Read more

TRANSLATION AS A LANGUAGE LEARNING TOOL

Within the professional context, translation is understood as an activity that forms part of providing a language service. This sector aims to define its characteristic features in terms of its most immediate application, or in other words, intercultural concordance in different industries and, similarly, the different translator profiles are studied in order to accurately develop … Read more

TRANSLATION IN THE FOOD INDUSTRY

Translation is an art that serves other forms of art. In our sector, nevertheless, it is quite common to relate the provision of language services to the creation of specific solutions for needs that exist in the technical and health sciences industry. After all, the most prolific documents frequently found in the inboxes of major … Read more

KEYS TO WRITING TRANSLATION RESUMES

The translation industry is very dynamic when it comes to the fluctuation of professional profiles. As we know, an initial division can be made between translators who decide to work as freelancers and translators who decide to offer their services to translation agencies (also known as language service providers or LSPs). Given that they are … Read more

TELEPHONE INTERPRETATION

The translation industry is a sector composed of endless language services adapted to the specific needs of each client. That is why one of its most attractive aspects is the dynamic nature that is its hallmark: nowadays we offer clients a number of solutions that we feel are contemporary; in the past we used different … Read more